Fremantle – Western Australia
The city of Fremantle was
named after Sir Charles Howe
Fremantle who took possession of
the western half of the Australia
continent in 1829. Fremantle lies 20 km south west of Perth,
the capital city of Western Australia.
In the early 1850s the city developed as a result of convict
labor and it further expanded in the 1980s as a result of gold discoveries
inland.
Demand
From the inception of the America’s cup in 1851 until its
loss to the Australian in 1983 the event had been dominated by British and
American rivalry. Australia’s
win changed the event forever.
The major supporting competition such as the America’s
cup attracting many tourists, is sometimes referred to as a hallmark event.
Ritchie (1984) defines a hallmark event as a major one time or recurring event
of limited duration, developed primarily to enhance the awareness, appeal and
profitability of tourism destination in the short and or/ long term.
Impact
Research documented by Soutar and McLeod (1987) of Fremantle
resident’s perceptions of the impact of the America’s cup in their city, found
that the event was seen improving their quality of life. Over $100 million of
public money spent in Fremantle vicinity on infrastructure improvements.
The major benefits included foreshore upgrading and improved
public access, streetscape improvements, etc.
The less positive effects of the event and its associated
development include a sharp increase in property prices and rent levels, the
displacement of some poorer elements of the community, and a 36 percent
increase in crime over the same period in the preceding year, etc.
Implication
There can be no doubt that Hallmark events can speed up the
level of investment in a city area, although it is not clear if the end result
would have been so successful had there not already been long-term
infrastructure plan in place.
The examination of inner city areas showed tourism in a more
positive light. Tourism has been a successful instrument of economic
regeneration in a number of world cities, with relatively few adverse
consequences.
Tidak ada komentar:
Posting Komentar